Beauty Boulevard Ltd. is a British cosmetics company founded in Lincoln, England in 2013 by Paula Short and Rachel de Caux. Our main products are colour cosmetics and skin and body care products. We are known for Glitter Lips, a new innovative product – a true revolution in lip colour. Developed first and foremost for customer care, we guarantee safety legislation and reliability in every product. Our goal is to constantly strive for new beauty must-haves.


Having a strong background in the hair and beauty industry, and sharing the same ethical and business beliefs, Paula and Rachel decided to join forces and their company Beauty Boulevard Ltd. was born. A small venture that they started in their salon called Glitter Lips was to be their biggest investment. Like a story straight out of a Hollywood film, the girls walked into Topshop, Oxford Street, wearing Glitter Lips and were mobbed by the floor staff in the beauty section. Photos were taken and sent to the head office, and by the time the girls got on their train to come back home, they had received an email from none other than Millie Kendal, OBE (founder of the Ruby & Millie make up brand amongst others) and Anna Marie Solowij (ex Beauty Editor of Vogue Magazine) asking them to come and show this product that created such a buzz. Well, of course the girls jumped at the chance. Within 3 months, Glitter Lips hit the shelves of Topshop, Oxford Street and managed to sell out in 2 days. The rest they say is history!


Our team and products have appeared at shows, festivals and other corporate events accross the UK. We have been featured in several major consumer titles and TV appearances including BBC‘s Dragons’ Den and ITV’s This Morning multiple times. We are also asked to be keynote speakers at many business events. Our hero product, Glitter Lips, is now available at over 700 stockists across the UK & Ireland (including Boots, Fenwick’s, Bentalls, Sally’s Topshop Oxford Street, Thomas Cook and selected UK National Airports) and that reach is as far as Australia, Sweden, New York and Denmark. All Beauty Boulevard products are now available for consumer purchase here at www.beautyblvd.com. Our website is generating consistent growth, with up to 600 orders per week solely through PR activities. In December 2016, International Hair Cosmetics Ltd. (IHC Ltd.) entered into a strategic partnership with Beauty Boulevard by acquiring a 30% sharehold. IHC Ltd.have taken ownership of logistics and finance along with assisting in increasing the distribution network. The team behind Beauty Boulevard will continue to drive sales but will now have more time to focus on promoting the brand through PR, Media, Events and Retail Support. We will also have more time to focus on seeking out new product opportunities in line with the latest trends in order to increase the product portfolio.